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The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business

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"Lest fashion's neophytes get too dreamy, Gehlhar is there to ground them…"

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Product Details

Author:	Mary Gehlhar
Paperback:	224 pages
Publisher:	Kaplan Business
Publication Date:	September 01, 2005
ISBN:	0793198992
Package Length:	10.87 inches
Package Width:	8.35 inches
Package Height:	0.55 inches
Package Weight:	1.01 pounds
Average Customer Rating:	based on 35 reviews

Customer Reviews

Average Customer Review: 4.5

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Very thorough Jul 29, 2008
If you are thinking of starting a business in fashion this contains everything you need to know.

Worth every penny Jul 19, 2008
This book is most valuable when you're 'in the the process' of starting/ running your line. It's a little piece of gold... keep it in your library for reference after you finish reading it. Of course, you're going to have to go out and navigate this industry for yourself, but this aptly named - survival guide - gives you a running start. It's worth every penny... buy the Expanded Version. One thing that I think you should pay particular attention to is the way she phrases things... ex. saying, "I'm a fashion designer" is for the public, not the industry... confidence is key to opening doors, but so is the way you communicate... design is a small part of the process... it's first and foremost a business to you and to your vendors... time and money are in high demand... FDSG will save you both and give you the opportunity to sculpt the way you think and work within this industry... good luck!

Great insider info for all to enjoy! Jul 15, 2008
I've been in the business (www.glamajama.com) for almost five years now and I still found lots of useful info. Gives lots of pointers on how to set-up your clothing line's "timeline" for design, production, and launch. Follow their suggestions and you will have the optimum amount of time to build and promote your line. Also, it provides an overview for legal issues, marketing, and selling the line. This is a great reference tool for anyone wanting to know more about the inner workings of the fashion biz.

Excellent for High Schoolers Jun 10, 2008
As a fashion design student, I was given this book before attending school by a friend. I read it all in one day and really appreciated all the information in it. But, I will say that I understood most of the business end of the information because I had already taken a college level business class.

The information in this book is very general and I would say it is excellent for someone who is thinking about going into the fashion industry and wants a realistic view of the process. Reading it before attending classes will give you a head start to understanding key concepts that will be covered.

If you already have a degree, I agree with one of the other reviewers, I wouldn't buy it.

The Fashion Dsigner Survival Guide May 24, 2008
This extremely well written book is enough to put you off even thinking of venturing into starting your own fashion label!! It is very well researched and obviously written by someone who is EXTREMELY conversant with the notoriously fickle and difficult fashion industry.I have worked in fashion at the design level as a patternmaker for well over 30 years and Mary Gelhar has put together a very informative manual.
It is exactly as it is, no matter what country you live in.
Take note anyone attempting to start your own label!!!